Honey at Rosh Hashanah: The Sweet Symbol of the Jewish New Year
Le CapitaineThe Sweetest Symbol
Why honey sits at the heart of the Jewish New Year — and how to choose the perfect jar.
Shop pure honey →Every Rosh Hashanah, one golden ingredient takes centre stage. Families dip apples and challah into honey, turning a simple taste into a heartfelt prayer: may the year ahead be as sweet as this. From Friday, September 11 to Sunday, September 13, 2026, honey transforms the table into a celebration of hope.
🍯 The tradition: after blessing the apple, we dip it in honey and add a wish — “May it be Your will to renew for us a good and sweet year.”
What honey represents
Honey is nature's purest sweetness, made by bees from the nectar of countless flowers. On Rosh Hashanah it symbolises hope, abundance, and a sweet future. It is why honey replaces salt on the challah during this season, and why a jar of good honey is one of the most cherished gifts to bring to a holiday host.
Apples & honey, done right
1. Slice
Choose a crisp, sweet apple and cut it into thin wedges.
2. Dip
Dip generously in pure, raw honey — let it coat every edge.
3. Bless
Say the blessing and the wish for a sweet year.
4. Share
Pass the plate around the table and celebrate together.
Which honey should you choose?
All of our honeys are 100% pure, raw and unpasteurised — harvested in Quebec and sold at Marché Jean-Talon since 1959. Here is a simple guide for the holiday table:
🎁 A honey gift for your host
Arriving for a holiday meal? A jar of pure Quebec honey is a heartfelt, meaningful gift — sweetness you can give.
Browse honey gifts →Why raw honey matters
Supermarket honey is often heated and filtered until it loses its soul. Our unpasteurised honey keeps its natural enzymes, antioxidants, and delicate floral aromas intact — exactly as the bees made it. For a ritual as meaningful as dipping the apple, a pure honey makes the gesture truly sweet.
Questions about holiday honey
How much honey do I need for the holiday?
A single 1 kg jar is plenty for a family celebration — with generous amounts left for challah, tea, and honey cake through the Ten Days of Awe.
Does the honey need to be kosher?
Pure honey is widely considered kosher. Our honey is 100% pure and unpasteurised, with nothing added. For specific certification needs, please ask us at the stall.
Where can I buy it in Montreal?
Visit us at Marché Jean-Talon, or order online for local delivery and pickup. Order early so your honey is ready before September 11.
Make this year a sweet one
Order your pure Quebec honey before Rosh Hashanah and dip into a sweeter new year.
Shop the honey collection →Shanah Tovah u'Metukah!